Haciendo la Compra (III). Sabores de Lays – Doing the Shopping (III). Lays Flavors


Es bien sabido que las multinacionales personalizan los productos según los gustos y costumbres del país objetivo. En España, por ejemplo, tenemos patatas fritas con sabor a jamón que no se comercializan en ningún otro sitio que yo sepa. En Rusia, la marca Lays, distribuye patatas con los siguientes (curiosos la mayoría) sabores:

  • Shashlik (brocheta de carne) (bolsa naranja oscuro)
  • Cebolla verde (bolsa verde oscuro)
  • Pepino en salazón y eneldo (bolsa verde)
  • Cangrejo (bolsa rosa)
  • Boletus con smetana (nata agria) (bolsa verde claro)
  • Queso (bolsa naranja claro)
  • Beicon (bolsa marrón)
  • Sal y vinagre (bolsa azul claro)
  • Caviar rojo (bolsa blanca)
  • Smetana (nata agria) y hierbas (bolsa azul)

También he visto alguna vez de caviar negro (no recuerdo ni el color de la bolsa, y eso que la compré). El sabor no era precisamente atractivo. Lo cierto es que muchos de estos sabores no son de mi agrado pero otros están muy buenos (me gustan las de smetana y hierbas, boletus con smetana y cangrejo). Aunque más curioso es aún ver los sabores que se venden por toda Asia. Esos sí que son realmente exóticos.

2013_03_19_10_01_44_487_IMAG2229It is well known that multinational companies customize products according to tastes and customs of the target country. In Spain, for example, we have chips with ?jamon? flavor, which are not commercialized in any other place as far as I know. In Russia, the company Lays distributes chips with the following (and mostly curious) flavors:

  • Shashlik (a meat brochette) (dark orange bag)
  • Green onion (dark green bag)
  • Salty cucumber and dill (green bag)
  • Crab (pink bag)
  • Boletus with sour cream (light green bag)
  • Cheese (light orange bag)
  • Bacon (brown bag)
  • Salt and vinager (cyan bag)
  • Red caviar (white bag)
  • Sour cream and herbs (blue bag)

I have also seen sometimes one of black caviar (but I do not even remember the bag color, even though I bought it). But flavor was not precisely attractive. The truth is that many of these flavors are not of my taste, but others are really good (I like sour cream and herbs, boletus with sour cream and crab). Though it is even more interesting to see the flavors sold throughout Asia. Those really are exotic.

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